For this project, Square One Design gave us their existing brand strategy for Saugatuck/Douglas,  and we had to create a discovery guide that followed their branding. 
It was important I followed the existing brand and made this look like apart of their branding system. To do this, I studied these guidelines as well as their website to really understand the grid use and aesthetic needed for this Discovery guide. 

Original thumbnails and notes

The Discovery Guide

Cover

Back Cover

Because this area is known for it's art and art gallery's, I wanted this discovery guide to feel like a gallery book. To do this, I played around with asymmetrical, spaced out, minimalist layouts. 

Heres the original thumbnail for this spread.
Web Experience
We were also tasked with creating a website of the Discovery Guide, and here's what I created! 

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