

Positioning Matrix




AEIOU Table






I walked around campus and asked students what they knew about the Business Innovation Lean Center, and no one knew it was even a thing. This showed me that signage was a necessary touchpoint to catch a students eye, and intrigue them enough to visit.

I mocked up the poster in the IRC/Business building on campus, since this organization is targeted towards business/marketing majors, and those interested in technology. The Lean Center is also located on the second floor of the Business Building, and would need way finding signage.

Another way to grab student attention would be to give them more social media platforms. Currently BILC only has a Linkedin page where they post podcasts.

I created some Instagram stories to show the possibilities behind expanding their social media presence, because reaching a larger audience was important to the client.

Their original LinkedIn page where their post podcast.

The new branded format.




The students apart of BILC would need business cards when speaking with new partners and donors.

This is a template they could use for their letterhead.

A big goal of BILC was gaining more financial support through grants and donations. They had a mail form that I recreated to fit the new brand, and to increase readability.
